1. Bigger isn’t better
Determining the actual size of your spa prior to signing a lease or purchasing a property is a critical business decision and can dramatically affect the success of your Spa. You need a business plan that provides the tangible “science” for you to make an informed decision. A clear balance sheet of the number of treatment rooms and their relative income and the expense to design and build-out the space has to pencil out providing reasonable profitability. Having too ambitious a plan that costs too much to build and is underutilized is a hangman’s noose strangling the business with unsustainable expenses. Therefore, finding the balance between your ambition, income and expenses to arrive at a realistic balance sheet is critical to your business success. Before the economic downtown, many “uber” spas were designed providing an abundance of amenity space with limited revenue-generating area. Unsustainable Bigger is no longer better.
2. Spa programs should drive the design of your Spa
Knowing who you are, as a Spa and distinguishing yourself from your competition is tantamount to your success. What does your Client base need? What is their “must have” treatment? Once your programs have been decided your building design can begin. Provide a list to your architect/designer of the number and type of treatment rooms that were plugged into your business plan to calculate your revenue projections. List those rooms and provide that to your design professional before they start designing your space. Calculate the percentage of revenue-generating space vs. amenity space. Generally, a minimum of 65% of the total area should be revenue-generating. The other amenity-enhancers and circulation space should not cross over that 35% threshold. The interior materials and décor should reflect the ambiance enhancing the guest experience. The treatment programs must drive the design of your spa.